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With a giant ball pit filled with spinkles, a hall of giant scoops of ice cream and more, visitors had plenty of ‘Instagramable’ moments. The Museum of Ice Creamopened a flagship attraction in New York in 2019. Many museums are creating spaces that encourage visitors to take photos and post them on social media.
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Each room provides the perfect backdrop for an Instagram post.
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Rooms in the museum include a dreamy cloud room, a room with a colouring book and oversized crayons, rooms exploring childhood birthday parties and memories of watching cartoons on a Saturday morning. Museum of Memories Retailtainment: Creating instagrammable opportunities She wanted to create a space where people feel like they belong and can express themselves.īy tackling universal coming-of-age experiences, and combining art and creatvity, the museum creates an interactive, playful and nostalgic environment for visitors of all ages. Steffi Lynn Tsai is the artist behind The Museum of Memories. Each room has hand painted murals and props that invoke childhood memories. Visitors are given an hour to wonder through the space. It is a 4,600-square-foot space designed to create perfect photo opportunities that visitors can then upload to Instagram. The Museum of Memories is an interactive playground that is inspired by childhood memories.
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2018 saw the museum raise a significant amount of money through ticket sales, which has helped revive the region’s economy and put the village on the map.The Mall of America in Bloomington has opened a new interactive retailtainment art installation, Museum of Memories. While most families have moved to a settlement situated at a slightly higher altitude in search of better agricultural opportunities, the old Hundarman village has taken on greater importance since it opened to tourism for the first time since India’s partition in 1947.
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The gallery, entry to which is secured by a fascinating old wooden lock that only residents know how to use, is a short walk from Ilyas’s house, the source of many of the museum’s displays.
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Ansari is part of a group fighting to preserve Hundarman’s place in the history of the subcontinent.īuilt on the remains of Ilyas’s ancestral house in what is now called Hundarman Broq, or the “old village,” the museum is lined with personal objects that belonged to those who remained on the other side of the border, as well as remnants of the war itself-letters from family members who haven’t seen each other in decades, old passports, photographs, medicines and perfumes found in old trunks, plus shrapnel, cracked army helmets, and old landmines. At the forefront of this movement is Ilyas Ansari, a resident of the village and owner of the museum. In 2017, this remote village embarked on an unlikely enterprise: to assemble a “Museum of Memories” in an attempt to safeguard their past and leave a legacy behind for future generations. As the borders began to shift, residents ran for cover and several families were separated from their loved ones. An old sign reads “Beware of Landmines.” This is the village of Hundarman (sometimes alternatively spelled Hundurman).įollowing the Indo-Pakistani War of 1971, Hundarman changed hands overnight. Houses made of stone and wood, first built over 100 years ago to protect its inhabitants from sub-zero temperatures, line the side of a mountain. Ten kilometers from Kargil-an Indian border district that was once an outpost of the historic Silk Route-exists a tiny village that remained inaccessible to the general public until 2011.